Colorados Amendment 64 - 589 Words

Colorado Amendment 64 On November 6th of his year the nation held an election that decided the presidency of the United States, but couched inside of that national election were several state initiatives concerning national issues. One of these initiatives was Colorados Amendment 64 to the state constitution which authorized the regulation of marijuana by state authorities. Colorado was not the first state to pass such laws, and not the only state to do so in the recent election, and with more states doing so, there must be some type of agreement with the federal government. Marijuana is illegal under federal law, and the Supremacy Clause of the Constitution of the United States clearly provides a solution to a conflict over states versus federal laws: federal laws are supreme. Therefore, despite all the individual states that pass laws regulating the possession, use, and production of marijuana, the federal ban still trumps them all. That is why Colorados Attorney General recently had a conversation wit h Eric Holder, Attorney General of the United States, to see if there could be some type of resolution to this problem. Whenever marijuana initiatives are put to the people, they usually pass with overwhelming public support. It is clear that the general public does not see adult marijuana use as a social problem, any more so than alcohol consumption. And the Colorado law only allows persons 21 and over to consume or possess limited amounts of marijuana. The lawShow MoreRelatedColorado s Legal Weed Market984 Words   |  4 PagesIn November 2000, voters in Colorado passed Amendment 20, which enabled patients and their caregivers to obtain a restricted amount of marijuana from medical dispensaries (Sensible Colorado, n.d). The Colorado Department of Public Health and Environment faced legal charges for creating an informal rule prohibiting caregivers from providing medical marijuana to more than 5 patients at a time (Sensible Colorado, n,d). In 2007, Sensible Colorado, Coloradoâ⠂¬â„¢s medical marijuana distribution system, wonRead MoreEssay on Weeding Out Amendment 64642 Words   |  3 PagesColorado voters do not realize how easy they have made it for children to obtain marijuana. When Amendment 64 was passed, an already troublesome condition escalated to a more dangerous level for our youth. School officials are â€Å"reporting an increase in marijuana-related incidents in middle and high schools† (Nancy Lofholm). Sadly, parents smoke openly, in front of their children. Now that they can legally obtain one ounce of marijuana, they do not see the need to keep the drugs out of sight. OnceRead MoreThe Marijuana Of The United States Government1280 Words   |  6 Pages2000 Colorado legislators drafted Amendment 20 to legalize limited amounts of medical marijuana for patients. Advocates of the amendment argued that marijuana has many medical benefits and can effectively help manage symptoms of seriously ill and terminally ill patients. Furthermore, they argue that physicians and other healthcare providers routinely use powerful drugs such as morphine, even though marijuana has less potential for abuse (â€Å"History of Colorado’s Marijuana Laws† 2012). DetractorsRead MoreArgumentative Essay : Legalization Of Marijuana1387 Words   |  6 Pagesa frequent user. Marijuana use in teens can affect the way a teenager copes or problem solves in life(qtd. In Neighmond) . These are both imperative skills to have as one transition into adult hood. The most common issue that was brought up when amendment sixty four was on the ballet was the rise in crime rates. There was tons of speculation that Colorado would see an enormous rise in crime rates. Because marijuana is a mind altering substance a lot of the nation stood back and waited to see theRead MoreShould Marijuana Be Legalized?884 Words   |  4 PagesNovember 2000 Colorado resident voters passed Amendment 44 into law the legalization of the use of medical marijua na. Furthermore in November 2012, recreational marijuana use was legalized when Colorado resident voters passed Amendment 64 into law. Although these laws were passed in Colorado legalizing marijuana, it does not protect an employee’s job from a company zero-tolerance drug policy. Many companies such as Breeze view the use of marijuana as a violation of their policy and cause for terminationRead MoreShould Marijuana Be Legal?864 Words   |  4 Pagesmarijuana community.† (Newstex 1) Colorado was first state to legalize cannabis for recreational use, making marijuana available to the public in 2014. It is 2016 now, and statistics show it has been nothing but positive for the states revenue. One of Colorado’s reputable real estate investment and development companies revealed that the state had collected over $60 million in tax revenue from cannabis. â€Å"Cannabis is now entering its second year as a legal, recreational adult-use plant in the state. $40Read MoreThe Legalization Of Marijuana For Industrial Use940 Words   |  4 Pagesthe first four months. Governor of Colorado, John Hickenlooper who opposed amendment 64 recently compared Colorado’s economy since legalization to that of other states noting â€Å"while the rest of the country’s economy is slowly picking back up, were thriving here in colorado.† (6 Months of Marijuana Sales: Positive Trends Emerge in Colorado. Laura Pegram, n.d. Web. 26 June 2014.) This is a statement di rectly from Colorado’s governor. Tax money can help get our country out of the deep debt that we areRead MorePositives And Negatives Of The Legalization Of Marijuana Essay1137 Words   |  5 Pages2000. Now marijuana is legal for recreational use for people 21 and up. Many rules and regulations follow the legalization of marijuana. Many people of Colorado fear this legalization, where others are totally for it and think it will help boost Colorado’s economy. I have found many positives and negatives regarding the legalization of marijuana. According to Sherry Robinson, a syndicated columnist with the Daily times, Colorado approved medical marijuana in 2000, and it s now a $200 million industryRead MoreLegalization of Marijuana in Colorado Essay1225 Words   |  5 Pages2000. Now marijuana is legal for recreational use for people 21 and up. Many rules and regulations follow the legalization of marijuana. Many people of Colorado fear this legalization, where others are totally for it and think it will help boost Colorado’s economy. I have found many positives and negatives regarding the legalization of marijuana. According to Sherry Robinson, a syndicated columnist with the Daily times, Colorado approved medical marijuana in 2000, and its now a $200 million industryRead MoreLegalization of marijuana789 Words   |  4 Pages Some examples include America saving $13.7 billion from abolishing prohibition enforcement costs, its estimated that Washingtons legalization of marijuana could bring the state an additional $500 million in tax revenue, Colorados pot legalization legislation, Amendment 64, is estimated to create $60 million for the state in combined savings and additional tax revenue, prices of marijuana would lower allowing users to save money, and inmates incarcerated on marijuana-related charges cost U.S.

Equal Engagement In Marriage and Between Cultures Essay

Jane Austen’s Pride and Prejudice illuminates a social courtship between the proud Mister Fitzwilliam Darcy and the shrewd, unconventional Miss Elizabeth Bennet. Elizabeth is proud of her own identity. She astutely justifies herself as â€Å"a gentleman’s daughter† (Austen 337) in her confrontation with the prejudiced and class-conscious Lady Catherine de Bourgh. Mister Fitzwilliam Darcy, who shares Elizabeth’s sharp tongue, comes from a family of high social status; his privileged upbringing instilled in him â€Å"pride and conceit† (Austen 349) that blinds him from acknowledging the similarity and equality between him and Elizabeth. Upon first proposing to Elizabeth, he does not realize that he is not raising her social status by marrying her.†¦show more content†¦In the first balcony scene, Darcy’s exchange with Balraj explicitly reveals to viewers for the first time his assumption that Indian girls and their culture are unsophist icated and inferior. Responding to Balraj’s wish to marry Jaya, Darcy offhandedly says, â€Å"If you really want to get marry, why don’t you just hook up with some Indian girl from England, or even America.† Darcy’s use of â€Å"hook up†, an American slang that connotes sexual interaction, depreciates the value of Indian girls by turning them into mere sexual objects. Moreover, his specific suggestion of â€Å"Indian girls† from England and America directly shows his prejudice against, not only the ethnicity of Indian girls, but also the Indian tradition of arranged marriage that he assumes have raised native girls to be traditional, submissive, and â€Å"simple,† unlike the independent and sophisticated, modern women born and raised in America or England. In addition, this dialogue on the balcony exposes the informal and less refined character of Will Darcy, one that is different from the â€Å"well-bred† (Austen 18) and rese rved mannerism of Fitzwilliam Darcy. Purposely made by Chadha, Darcy’s informality signifies his inclination for the free, modern behavior that is prevalent in the American culture. Through Darcy, a representative of America, viewers can observe one American’s attempt to impose his world view over theShow MoreRelatedCultural Culture Courtship And Marriage1268 Words   |  6 Pagesunderstand other cultures from an emic perspective, and there is a tendency to favor your culture, viewing it as superior. It is helpful to change your perspective, assuming an outside view towards your culture and taking an inside look at another. Over the course of this paper, I will explain my American Culture courtship and marriage traditions through the etic eye to show the perspective to an outsider, and I will examine an aspect of the Sub-Saharan African polygyny marriage from an emic perspectiveRead MoreUnited Arab Emirates Culture : Family, Date And Marriage1021 Words   |  5 Page sArab Emirates Culture (Family, Date and Marriage and Personal Appearance) By Mahoula Dosso Introduction I. Attention getter: I am sure many of you in the audience have noted the differences in cultures of different ethnicities, especially in multiethnic countries, haven’t you? Me too. II. Connect topic to audience: Many people often wonder why the cultures of one tribe might be so different from others from the way they structure their families to the forms of dating and marriage to their personalRead More Comparing Jane Eyre and Yellow Wallpaper1650 Words   |  7 PagesSimilarities Between Jane Eyre and Yellow Wallpaper   Ã‚   There are notable similarities between Charlotte Perkins Gilmans The Yellow Wallpaper and Charlotte Brontes Jane Eyre. These similarities include the treatment of space, the use of a gothic tone with elements of realism, a sense of male superiority, and the mental instability of women. There is a similar treatment of space in the two works, with the larger, upstairs rooms at the summer lodging and at Thornfield Hall being associatedRead Moreresearch paper marriage tradition1355 Words   |  6 Pagesï » ¿(Susana) Wai Ha Fok EN114 Marriage Traditions: Vast difference There is a huge difference between Chinese and western culture in marriage traditions. Due to the different background of religions, histories, also the evolution of thought and custom, meanings behind the marriage and wedding routines are vary. Chinas traditional idea of marriage is believed in â€Å"accommodate to the harmonious† philosophy (I Ching: Book of Changes, Fu Xi). It is not only a deal between two people but also relatedRead More Same-Sex Marriage and Religious Liberties: Essay1558 Words   |  7 PagesIn the United States, legalization of same-sex marriage has a long-standing history of opposition from religious circles. Some argue against the legalization of same-sex marriage based on their interpretation of the Bible’s stance against homosexuality (Dobson, O’Brien). Other opponents argue against the practice based on universal tenets of moral behavior, fundamental beliefs that are said to underpin our country’s existing laws and s hould not be eroded (George, Finnis, Friedman). IncreasinglyRead MoreThe Islamic Republic Of Afghanistan1704 Words   |  7 Pagessupport promptly ended with the withdrawal of Soviet troops in 1989. However, the Soviet Union continued to financially support President Mohammad Najibullah until his ousting in 1992. The Peshawar Accord of 1992, a peace and power sharing agreement between all major Afghan resistance parties, established the Islamic State of Afghanistan. However, instability quickly developed among all the factions and the newly created state had no time to consolidate. In 1994, the Taliban led by mujahideen commanderRead MoreDating Patterns Among College Students Essay1309 Words   |  6 Pagesto dating say sixty or even eighty years ago. Dating trends today, such as cohabitation, would be considered insanity or chaos if these patterns were displayed in the 1920’s. Today the majority of persons who date are seeking the outcome of a marriage (although research does not agree with this). Eighty years ago, p eople dated for fun, pleasure, and recreation (Schwartz 116), and only â€Å"popular† people dated (Waller 1937), dating was a rarity, and limited to people in their late teen years orRead MoreWomen Of A Russian Jewish Woman By Pauline Wengeroff1364 Words   |  6 Pagesthis was reflected in the institution of marriage. Jews began to gradually change their views about marriage, and specifically about marriage age, choice of partner, and the role of each partner in approaching their marriage. Although such change seemed inevitable, it was something new for a group which historically was so grounded in the upkeeping of religious and cultural traditions. As representative of the early beginnings of change in Jewish marriage customs in the mid 1800’s, Pauline WengeroffRead MoreThe Three Day Blow By Ernest Hemingway1184 Words   |  5 Pagespatriarchal society. In a patriarchal society, culture is based solely on male values, while female values are oppressed due to male dominance. However, such views have started to contradict with one another as shown in the story, leading to the growing power of women’s values. In the story, Nick and Bill are grown men having a conversation about topics such as fishing, sports and hunting. Bill is seen as a stereotypical sexist man with his indifferences with marriage and commitment, as he does not like theRead More Television and Media - Seinfeld, Much Ado About Nothing Essay1250 Words   |  5 PagesSeinfeld – Much Ado About Nothing We like to label things in our culture. Those over the age of 65 are called senior citizens. Those under the age of 18 are called children. Anyone falling in between those ages are considered adults and there are certain expectations placed on that demographic. Adults are the backbone of society, responsible for basically just about everything. Television reflects that responsibility, as adults are usually portrayed as hard-working, career-oriented, and

International Brand Communication And Management

Question: Describe about the International Brand Communication? Answer: Introduction: The term branding is defined as the process which is composed of the creation of a unique image and name for a particular product in the mind of the customers mainly by the help of the advertising campaigns along with a consistent theme. The aim and objective of branding is to establish a differentiated and significant presence in the competitive market which attracts the new customers and also retains the existing customers as the loyal customers. On the other hand, international branding means the branding which helps to attract customers from the whole world, therefore, the growth and the expansion of the company takes place worldwide. International branding and attracting customers through this branding is very difficult as people of various countries have various cultures and therefore, the meaning of the brand name, and also the advertising promotion campaign theme should vary such that none of the individuals of the different countries would get hurt regarding their culture an d beliefs. Thus, in international branding, management plays an important or vital role. In the particular project, the company Skoda has been chosen, therefore, the international branding, its management and the communication through the international branding has been discussed. PEST Analysis and Porters 5 Forces: Among all the companies, decision has been made to visit the company Skoda. By visiting the company, the business environment of the company can be analyzed through most widely known tools, that is, PEST analysis and Porters 5 Forces. The modified analysis is the PESTEL analysis, where the acronym means political, environmental, technological, environmental and legal factors which affect or influence the company has been analyzed (Verissimo, 2013). Generally, PESTEL analysis describes the outline of the macro environment with respect to the business environment. Political factors are consisted of various policies which are implemented by the government of the country like the involvement in the economy. It is also consisted of the various types of services and goods which should be produced and also the priorities are provided regarding the support of the business. In the company Skoda, the changes in the regulations and laws like environmental laws, taxation requirements, legal power of the overseas countries and accounting standards might affect the business of the company especially in the international trade (Grnroos, C., 2007). Therefore, it can be said that monitoring the various regulations and policies of the government in a continuous manner is very critical. Therefore, according to the PESTLE analysis of the particular company, the alterations of various rules might affect the business of Skoda to a great extent. For example, the principles and rules regarding the accounting criterion, taxation requests, environmental laws and the authority of federations in the international market have an important role as it might affect the business of Skoda (Skoda.co.uk., 2015). Economic factors that affect the company Skoda include interest rates, economic growth, inflation rates and also exchange rates. In the company Skoda, the interest rate might affect the cost of capital of the particular company (MacInnis, D. J., 2011). Thus, it determines the extent of the growth and also the expansion of the business. The costs of exporting goods, the price and the supply of imported goods might be affected by the exchange rates. Therefore, it can be said that economic factor affects the economic condition of Skoda. Social factors include health perception, cultural aspects, age distribution, population growth and emphasis on safety. Generally, the changes in social factors influence the operation and product demand. In the company Skoda, to cope up with the trends like increased labor cost, less-willing workforce for aging and many more, various management strategies have been adopted by the management of the particular company (Kotler, P., 2011). Therefore, the HR department of the company Skoda is more concerned about the age limit during the recruitment of the new workers. Technological factors includes rate of changes of technology, technical inducements and automation. These influence the outsourcing decisions, efficient production level and market entry barriers of a company. Skoda produces branded motor cars and thus, the main focus of the particular company is on the technology (Engelen, A., and Brettel, M., 2011). Technology helps to create opportunities for product improvement and new products. With the advancement of the technology new products might be launched. Environmental factors include climate, weather, and the climatic changes which are considered to be the environmental factors. These factors influence the tourism, insurance and farming industries. Awareness regarding the potential impacts of climate change affects the operation of the company and also the various offers regarding their products that create both new markets in the society and also diminish the existing market. Thus the company Skoda manufactures environment friendly products with the aim to protect and preserve the irreplaceable environment and some models even provide the facility of meeting the EU4 emission standard (Skoda-auto.co.in., 2015). Legal factors include discrimination law, antitrust law, consumer law, employment law, health and safety law. The company Skoda generally receives all the rights applicable in the nature of their business and each and every product developments and inventions are incorporated within the patented process (Skoda-auto.com., 2015). Michael E. Porter has developed an excellent and comprehensive conceptual framework to analyze the industry structure, assets the nature of the competitive environment and develop competitive strategies (MacKay, 2011). Porters Five Forces Model of competition includes: Threat of Entry: As the increased power of the consumers of buying in the former Soviet Union countries and also in emerging countries, many firms might take this as an opportunity with the aim to move the plants to Eastern Europe to decrease their costs and also to compete in the market. Additionally, for the first time in fifty years, the consumers of Eastern European have access to a wider variety of cars than they have had. Both these factors generally heat up the competitive environment (Elliott, Rundle-Thiele and Waller, 2012). Bargaining Power of Buyers: When the competition increases in the whole world regarding the automobile manufacturing industry, the customers get many choices from which they can select one while purchasing a car. The movement of the formerly a oligopoly or monopoly market within a particular country to a global industry has bound to increase the intense price competition (Kotler and Armstrong, 2012). Thus, this particular industry is also known as buyers market. In the developing countries, the customers are wooed with cheaper prices, and in much developed or highly developed countries, the customers are wooed with product differentiation, that is, the price of the products varies in each and every market. Bargaining power of suppliers: With the movement towards just-in-time inventory systems, the automobile manufacturing industry has greater pressure on the suppliers to move their plant locations to the supplying automobile plants (Pride and Ferrell, 2012). There are also some companies of automobile which have started to supply their own parts and thus, these companies have eliminated many of the suppliers they formerly used. Thus, the bargaining power of the suppliers have decreased or greatly weakened. Pressure from substitute products: A little pressure is put on the company by the substitute products in the current market as the automobiles have become the substitute product for other types of transport like bicycles in developing countries (Grewal and Levy, 2012). But in the highly developed countries the mode of public transportation is heavily populated. Thus, this provides more threat to the automobile industries in these countries. In many European countries, the modes of public transportation have been widely refined. Rivalry among existing competitors: The global automobile manufacturing industry is the most competitive industry in the whole world. Additionally, various new companies have emerged in the developing countries of Central and Eastern Europe, and Asia. All these companies tried to decrease the costs by moving the industries to low cost countries, such that the location of Skoda in such a country would not be a competitive advantage for long (McConnell, 2011). The company does not have to face only comlpetitive markets and challenges, but it has also future business prospects, like the company appoints new Head of Marketing for media planning and buying, digital, events, advertising, retailer support and sponsorship. Their aim is to launch fantastic new models, which will help to drive the brand forward and vast growth in UK. Models Of Branding: The companys marketing activities regarding the 4 Ps of the Marketing Mix can be better analyzed by the two models of Branding, that is, Brand Onion and Brand triangle. Brand Onion is also known as Five Product Levels. It is constituted of five levels of product core benefit, basic product, expected product, augmented product and potential product (Kotler and Keller, 2012). The core benefit is the most important feature of any product, thus it is kept in the centre of the model diagram. Then comes the basic product, then the expected product, fourthly the augmented product and finally the potential product, placed towards the outer side of the core benefit respectively. The Brand Onion model is represented as follows: The brand model: The brand model of the company Skoda is composed of both internal and external layers like onions. The internal layers of the brand model are composed of vision and values of the company Skoda and the outer or the external layers are composed of personality and positioning. The layer vision indicates the view point of the management of the company Skoda regarding the future of the company and their goals which they should fulfill through their innovative products. The layer value indicates the belief system of the working employees of the company regarding their workplace and the product of the company Skoda. The value of a company helps to communicate all the employees of the organization Skoda with each and every level starting from the management to the line workers. Thus the well communicated employees can easily communicate with the customers of the company Skoda. The level of personality is seen by the customers of the company Skoda regarding the information about the company a nd all their perception regarding the brand name, and the value of the company. Lastly, positioning indicates the position of the company in the competitive market from the view point of the customers of the company Skoda. Therefore it can be said that the positioning of the company Skoda includes the summary about the particular brand in relation to competition in the market in the mind of the consumers. Brand Triangle is also known as brand loyalty pyramid. Through this pyramid, the loyalty of the customers towards the product of the company is tested. It consists of five levels, they are listed here from the base to the peak of the pyramid, and they are switchers or price sensitive, satisfied buyer, satisfied buyer who would incur costs to switch, likes the brand and the committed buyer respectively (Martin and Schouten, 2012). The Brand Loyalty Pyramid model is represented as follows: Brand Triangle Model The base of the brand triangle model represents the price sensitivity, that is, the customers at first notice the price for the product, whether the price is within their budget or not. Then they switch over the new product of the new brand. In the second step, the buyer gets satisfied by buying the product. In the third step, the satisfied buyer will incur costs to switch, and influence other customers to buy the same product. In the fourth step, customers started to like the brand and the product and get attached to the brand. In the last step, the buyers get committed to the brand and the company. Thus, the peak of the triangle or the pyramid represents the customers who are loyal to the brand. Therefore, in future, these loyal customers would buy the product from the same brand or company, whatever may be the price of the product, and it would not affect them (Ferrand, Chappelet and SeÃÅ' guin, 2012). The marketing activities of any company are represented by the Market Mix, that is, 4 Ps Price, Place, Promotion and Product (Mukaila Ayanda and Joseph Adefemi, 2011). Generally, these four marketing planning activities are practiced by the organization Skoda. Thus, for PRODUCT- Skoda focuses on product variety, quality, design, features, services, warranties and even on customer feedback. So that by utilizing market intelligence services it could make customers happy (Hooley, Piercy and Nicoulaud, 2012). Skoda has won many awards for the quality of automobile production by introducing innovations in features, electronics and designs. Manpower is the greatest strength of Skoda, thus the company is able to produce good quality products and in large numbers. Due to this, Skoda is the achiever of highest growth in whole Europe that is, Eastern Europe, Western Europe and Central Europe. PRICE The focus is on price, discounts, allowances, and payment period and credit terms (Kotler and Sheth, 2012). Skoda introduced many financial schemes across the developed countries like UK and also in developing countries like India. Skoda gives different facilities to its customers, regarding the price or financial matter of buying the Skoda car, like Business finance, Personal Finance, Skoda Finance, Skoda insurance, and various finance offers. PROMOTION Here focus is on sales promotion, advertising, sales force, and public relations (Kotler, Hessekiel and Lee, 2012). Skoda is concentrated on promotion of the products, but main focus is on the price of the products. Latest model Fabia was launched with a huge number of promotional advertisements on newspapers, magazines and television in UK. The other factors which support Skoda in promoting its all products are the awards it won, customer promise, their 4 x 4 models, peace of mind, quality production, reviews and winning design. PLACE Here the main focus is on the target market. Low cost country sourcing strategy helped the company to increase its target market and target customers (Lilien and Grewal, 2012). At first, the target market of the company Skoda was only the developed countries like UK, but later on they started to make the developing countries or the emerging countries as their targeted market, and applied different strategies of pricing, marketing, promotion to spread the goodwill and the companys market in the developing countries. Different Marketing Strategies Followed By Skoda: In the year 1890, Skoda started manufacturing bi cycles and later on in the year 1925, the company started to produce cars in Czechoslovakia. Their basic strategy is to make reasonable and affordable price cars, thus they kept the cars simple and of sober manner. The mission of the company is to make quality products and make customers happy and satisfied. Thus, designs are made according to the customers desire and needs and always of good standard. These are the main attractiveness of the company Skoda. The other value of the company Skoda is its dedication to develop their products further and produce them in different innovative ways. Thus, total assets are increasing gradually by spreading the business in both developed and emerging countries. Various types of marketing strategies are applied by the company Skoda in the countries U.K. and India. These are as follows: U.K. India Strategy 1: Think big and audit the timing of the company Strategy 1: Collect e-mail addresses of the common people of the area or the region. Strategy 2: The company put itself as a different or unique from the other automobiles manufacturers and therefore stands out from the competitions. Strategy 2: Top sales people are hired for the growth of the company in an overseas country. Strategy 3: Build relationships with the customers. Strategy 3: People of the country are paid for pay-per-click advertising. Strategy 4: A shopping cart is put on the website of the company Skoda. Strategy 4: Customer service commandments are used by the company with the aim to create good habits. References: Elliott, G., Rundle-Thiele, S. and Waller, D. (2012).Marketing. Milton, Qld.: John Wiley and Sons Australia. Ferrand, A., Chappelet, J. and SeÃÅ' guin, B. (2012).Olympic marketing. Abingdon, Oxon: Routledge. Grewal, D. and Levy, M. (2012).Marketing. New York: McGraw-Hill/Irwin. Hooley, G., Piercy, N. and Nicoulaud, B. (2012).Marketing strategy competitive positioning. Harlow, England: Pearson Financial Times/Prentice Hall. Kotler, P. and Armstrong, G. (2012).Principles of marketing. Boston: Pearson Prentice Hall. Kotler, P. and Keller, K. (2012).Marketing management. Upper Saddle River, N.J.: Prentice Hall. Kotler, P. and Sheth, J. (2012).Legends in marketing. New Delhi: SAGE Publications. Kotler, P., Hessekiel, D. and Lee, N. (2012).Good works. Hoboken, N.J.: Wiley. Lilien, G. and Grewal, R. (2012).Handbook of Business-to-Business Marketing. Cheltenham: Edward Elgar Pub. MacKay, C. (2011).Effective Marketing in Easy Steps. Southam: In Easy Steps Limited. Martin, D. and Schouten, J. (2012).Sustainable marketing. Upper Saddle River, N.J.: Pearson Prentice Hall. McConnell, J. (2011). Readers' ten most influential.The Lancet Infectious Diseases, 11(10), pp.726-727. Mukaila Ayanda, A. and Joseph Adefemi, B. (2011). Marketing Mix Practice as a Determinant of Entrepreneurial Business Performance.IJBM, 7(1). Pride, W. and Ferrell, O. (2012).Marketing. Australia: South-Western Cengage Learning. Siebert, R. (2015). Entering New Markets in the Presence of Competition: Price Discrimination versus Cannibalization.Journal of Economics Management Strategy, 24(2), pp.369-389. Verissimo, D. (2013). Pest Control: Embrace Marketing.Science, 342(6160), pp.798-799. Grnroos, C. (2007). An applied service marketing theory.European journal of marketing,16(7), 30-41. MacInnis, D. J. (2011). A framework for conceptual contributions in marketing.Journal of Marketing,75(4), 136-154. Kotler, P. (2011). Reinventing marketing to manage the environmental imperative.Journal of Marketing,75(4), 132-135. Engelen, A., and Brettel, M. (2011). Assessing cross-cultural marketing theory and research.Journal of Business Research,64(5), 516-523. Skoda.co.uk (2015).KODA UK - KODA. [online] Skoda.co.uk. Available at: https://www.skoda.co.uk [Accessed 16 Oct. 2015]. Skoda-auto.co.in (2015). [online] Available at: https://www.skoda-auto.co.in/about-skoda/company-perspective/environment/environment [Accessed 16 Oct. 2015]. Skoda-auto.com (2015). [online] Available at: https://skoda-auto.com [Accessed 16 Oct. 2015].

Survey Researchers And Process Samples †MyAssignmenthelp.com

Question: Discuss about the Survey Researchers And Process. Answer: Feedback response As stated from the response given, surveys represent a social quantitative based approach tool for social science, which entails researchers selecting sample respondents in the general population and initiating administration of questionnaires. As stated, there exist varied ways of administration and delivery of the questionnaires which serves best the interest of the research process. Surveys are critical for collecting information from larger populations. Further survey researchers are applied cross sectionaly in different disciplines thus can be modified to suit any field of interest. They are crucial in highlighting key information at point in time of a phenomenon, (Baffour et al, 2013). Further apart from the survey process detailed, they exist in various methods which include census methods, house hold surveys and even opinion pools. It depends majorly on questionnaire as the primary tool of data collection or online coded questionnaires for ease of use, (Eagly Riger 2014). Findings in survey studies can incorporate measures of correlation and causality, however relationship of variables may make predictions but not necessarily establish causality, and thus correlation does not mean causality. Further coefficient of correlation can often be affected by error measurements which can lead to wrong estimation of coefficients, (Shaughessy, Zechmeister Jeane, 2011). The use of closed ended responses is to control for variances and also analysed data are effective for hypothesis generation. Questionnaires are beneficial in allowing for minimal contact between the researchers and the study participants, further multiple handling of the sample participants can be obtained, (Fowler, 2013). The use of interviews can be also adopted for this design. Thus this feedback reflects the response given and further enhances the operational field of surveys designs. References Baffour, B., King, T. and Valente, P., 2013. The modern census: evolution, examples and evaluation. International statistical review, 81(3), pp.407-425. Eagly, A.H. and Riger, S., 2014. Feminism and psychology: Critiques of methods and epistemology. American Psychologist, 69(7), p.685. Fowler Jr, F.J., 2013. Survey research methods. Sage publications. Shaughnessy, J.; Zechmeister, E.; Jeanne, Z. (2011). Research methods in psychology (9th ed.). New York, NY: McGraw Hill. pp.161175.